Tuesday, 5 June 2007

Tips on Persuasion - by Joel Bauer

Believed that most of you have had of The Persuasion Guru - Joel Bauer. Dint manage to attend his seminar conducted last month in Singapore, but did manage to read his article on the papers as well as an interview done by TV stations.

I shall try to summarise his version of Secrets of Persuasion as follows:

Persuasion is simply the Art of Connection! - whether emotionally, physically or mentally. Usually with an idea acrossed through a person. His theory is that If we try to tell someone something, he might just remember a little, but if we showed something, and the recipient go WOW, then there is an emotional connection.

Simple tips to Succed in Persuasion:

A) Be Unforgettable
Get people to noticed us by having a strategy to show that we are worth remembering. We need them to have a Take Home Message...towards the end of our presentation.

B) First Impressions Count
The way we dress, shake hands, and converse with others is the first step towards a positive and undeniable positive impression on them. It works to have an unique business cards or special ways of handling it out. It is the impression that we want others to rmbr. Rmbr: Be Different, Be Remembered.

C) Be Geniune
Reveal ourself and connect emotionally with people based on your values in life. Share with them your beliefs in financial stability, travelling ideas or time with family. People connect with you when you dare and willing to share personal views with them.

D) Be Flexible
Listen and respond to the people you talk to. A good negotiator senses their emotions, body languages and then finetunes and processed mentally what he or she is going to say. A good persuader moves with people as if they are one.

E) Create curiousity
Always think of ways to create curiousity in order to entice your audience. They have seen all the good presenters, sellers, etc...but no one is bored to find something interesting or intriguing...so be creative enough to create the sense of curiousity...

PS: Joel is author of "How to Persuade People Who Don't Want to be Persuaded"

Cheers,
Sean Chua

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